Optimizing yield and quality through scientific production methods.
Ensuring the long-term viability of the business through sustainable farming.
Understanding our social responsibility in a diverse country with huge challenges in terms of poverty and inequality.
Understanding the value of adhering to Internationally accepted standards such as Good Agricultural Practice.
Understanding the importance of people in our business.
Understanding that a properly funded Research and Development Department will give us the competitive edge regarding new exclusive varieties, post-harvest treatment methods and unique growing methods.
Understanding that producing fruit in different areas will give us the advantage of stabilizing production and finding niche marketing windows.
Understanding the value of investing and participating in the complete value chain.